OUR STORY
WON ASTRE is an artistic designer jewelry brand that empowers women, supports children's welfare, and nurtures a responsible consumer culture.
T H E N A M E
River of Starlight
WON : Name of the founder, River
ASTRE : Star in French
WON ASTRE—'WON' meaning 'River' and 'ASTRE' signifying 'Star' in French.
Our brand aspires to be like a star in the night sky, illuminating the world with its brilliance.
Just as a star lights up the darkness, WON ASTRE seeks to bring positivity and inspiration, contributing to the world through good influence, meaningful work, and genuine care for humanity and the planet.
We wish for our lights to reflect on the river below. Just as the starlight’s reflection shimmers across the water, we dream that our jewelry will create ripples extending far beyond, touching hearts and inspiring a brighter future in the world.
THE BRAND
"Empowering Your Best Self"
WON ASTRE is an artistic designer jewelry brand that empowers women.
Each collection carries uplifting stories, expressed through our unique designs, which create stylish looks. The stories and designs give them higher self-esteem, boost their confidence, and make them feel even more powerful, ultimately helping them achieve their dreams.
L O V E I N A C T I O N
ily baby Project
Our special philanthropic project, "ily Baby," was specifically designed to help create a bright future for children on our planet.
This project stems from our belief :
"Heaven on earth is where children are happy."
A portion of the profits of each jewelry piece is donated to
a Non-Profit Organization focused on child welfare.
The purpose of this project is not only to support the growth of children but also to foster our own growth.
B E H I N D S T O R Y
Creation with love
Most of our pieces are hand-carved, which means they won’t be as perfect as machine-made jewelry. However, we hope you recognize the beauty in imperfection and embrace it, as each piece is created with love—just like you, born with love and uniqueness.
THE
DESIGNER/FOUNDER
WON JUNG KIM
Wonjung wants her work to resemble superheroes' uniforms: strengthening wearers' abilities and representing their true identity. She dreams that her jewelry will empower individuals, helping them bloom with confidence and morale. This reinterpretation of her jewelry aims to further showcase her refined craftsmanship, bringing positive impacts to the wearers.
Home sky (2017) : Absolute Wonjung
THE
E D U C A T I ON
OCAD UNIVERSITY
The designer/founder focused on studying how to visualize valuable stories into wearable art, specifically jewelry at her school.
Our school was especially dedicated to teaching the visualization of concepts, craftsmanship, problem-solving, use of sustainable materials, learning through trial, integrity, and creativity.
This background has strongly become the root of the brand's identity.
