OUR STORY
EMPOWERING YOUR TRUE SELF
THE NAME
"River of Starlight"
WON : Name of the founder, River
ASTRE : Star in French
WON ASTRE—'WON' meaning 'River' and 'ASTRE' signifying 'Star' in French.
Our brand aspires to be like Polaris, a star in the night sky, illuminating the world with its brilliance and guiding the way.
Just as a star lights up the darkness, WON ASTRE seeks to bring positivity and inspiration, contributing to the world through good influence, meaningful work, and genuine care for humanity and the planet.
We wish for our lights to reflect on the river below. Just as the starlight’s reflection shimmers across the water, we dream that our jewelry will create ripples extending far beyond, touching hearts and inspiring a brighter future in the world.
THE BRAND
WON ASTRE is an artistic designer jewelry brand that empowers women.
Each collection carries uplifting stories, expressed through our unique designs that create stylish looks. The stories and designs enlighten and encourage the wearer, giving them higher self-esteem, boosting their confidence, and making them feel even more powerful—ultimately helping them achieve their dreams.
THE
L O G O
Your victory, Victory of Light
Our logo embodies the victorious pose — a gesture commonly seen in athletes celebrating their triumph. We hope your dreams achieve victory, and we dream of a triumph of light that we aim to bring to the world.
THE
E D U C A T I ON
OCAD UNIVERSITY
The designer/founder focused on studying how to visualize valuable stories into wearable art, specifically jewelry at her school.
Our school was especially dedicated to teaching the visualization of concepts, craftsmanship, problem-solving, use of sustainable materials, learning through trial, integrity, and creativity.
This background has strongly become the root of the brand's identity.
THE
DESIGNER/FOUNDER
WON JUNG KIM
Wonjung wants her work to resemble superheroes' uniforms: strengthening wearers' abilities and representing their true identity. She dreams that her jewelry will empower individuals, helping them bloom with confidence and morale. This reinterpretation of her jewelry aims to further showcase her refined craftsmanship, bringing positive impacts to the wearers.
INSPIRATION
Greater Power, Love, Light, Nature, Wisdom
Our brand draws inspiration from a greater power, love,
the truth of the light, the beauty of nature and life.
Stories of wisdom blossoming from
meaningful personal journeys like rainbows after the rain
and particles of sand turning into pearls
continue to inspire us deeply.
LOVE IN ACTION
ily baby project
Our special philanthropic project, “ily Baby (I Love You Baby),” supports children growing up without parental care in vulnerable circumstances.
We hope to be the loving presence every child deserves—believing in their dreams, helping them discover who they truly are, and empowering them to become all they were meant to be.
ily baby project was generated from our belief:
"Heaven on earth is where children are happy."
-WON ASTRE
5% of the price of each jewelry piece is donated to Compassion, a nonprofit organization dedicated to child welfare.
B E H I N D S T O R Y
Creation with love
Many of our pieces are hand-carved, which means they won’t be as perfect as machine-made jewelry. However, we hope you recognize the beauty in imperfection and embrace it, as each piece is created with love—just like you, born with love and uniqueness.
