OUR STORY
WON ASTRE is an artistic designer jewelry brand that empowers women, supports children's welfare, and nurtures a responsible consumer culture.
T H E N A M E
River of Starlight
WON : Name of the founder, River
ASTRE : Star in French
WON ASTRE—'WON' meaning 'River' and 'ASTRE' signifying 'Star' in French.
Our brand aspires to be like Polaris, a star in the night sky, illuminating the world with its brilliance and guiding the way.
Just as a star lights up the darkness, WON ASTRE seeks to bring positivity and inspiration, contributing to the world through good influence, meaningful work, and genuine care for humanity and the planet.
We wish for our lights to reflect on the river below. Just as the starlight’s reflection shimmers across the water, we dream that our jewelry will create ripples extending far beyond, touching hearts and inspiring a brighter future in the world.
THE BRAND
"Empowering Your Best Self"
WON ASTRE is an artistic designer jewelry brand that empowers women.
Each collection carries uplifting stories, expressed through our unique designs that create stylish looks. The stories and designs enlighten and encourage the wearer, giving them higher self-esteem, boosting their confidence, and making them feel even more powerful—ultimately helping them achieve their dreams.
THE
L O G O
Your Victory, Victory of Light
Our logo embodies the victorious pose — a gesture commonly seen in athletes celebrating their triumph. We hope your dreams achieve victory, and we dream of a triumph of light that we aim to bring to the world.
THE
DESIGNER/FOUNDER
WON JUNG KIM
Wonjung wants her work to resemble superheroes' uniforms: strengthening wearers' abilities and representing their true identity. She dreams that her jewelry will empower individuals, helping them bloom with confidence and morale. This reinterpretation of her jewelry aims to further showcase her refined craftsmanship, bringing positive impacts to the wearers.
L O V E I N A C T I O N
ily baby Project
This project stems from our belief :
"Heaven on earth is where children are happy."
ily baby Project : jewelry that saves children
Our special philanthropic project, "ily Baby," was specifically designed to co-create a small heaven on our planet with you.
A portion of the profits of each jewelry piece is donated to
a Non-Profit Organization focused on child welfare.
Through this field of action, we hope our jewelry empowers
the wearer even more and becomes something greater: a true uniform of a hero.
We dreamed not only of adornments, but of armor, pieces worn by
those who dare to care, give, and build light in the world.
B E H I N D S T O R Y
Creation with love
Most of our pieces are hand-carved, which means they won’t be as perfect as machine-made jewelry. However, we hope you recognize the beauty in imperfection and embrace it, as each piece is created with love—just like you, born with love and uniqueness.
THE
E D U C A T I ON
OCAD UNIVERSITY
The designer/founder focused on studying how to visualize valuable stories into wearable art, specifically jewelry at her school.
Our school was especially dedicated to teaching the visualization of concepts, craftsmanship, problem-solving, use of sustainable materials, learning through trial, integrity, and creativity.
This background has strongly become the root of the brand's identity.